When you think business growth you don’t think about ‘ghost writing’, do you? Think again - in the right circumstances, a ‘ghost’ written business book by James Noon can be a very powerful way of growing your business.

 

 

Imagine a successful business book in your name or the name of your business. It makes you an expert with high authority, it creates high business awareness, it can attract substantial incremental sales and it allows you to license your know-how.

 

 

Although a ‘ghost’ written business book is very powerful, it is not for everyone. It works best when you have a strong message, when you sell high value intangible services and when you rely upon intellectual property as a competitive edge.

 

 

‘Ghost’ writing also works best when it fits into a robust business growth strategy. Don’t be beguiled by the idea that you will be a published author of a successful business book. Get the business strategy sorted out first.

 

 

James is a rare specialist. He is an innovative business growth strategist with a distinguished career in business. He is also a best selling author in his own name and works as a ‘ghost’ writer, when a business book is a catalyst for growth.

 

 

Complete your free profile and action plan. Reflect upon some ideas on how a ‘ghost’ written business book could help and read some articles by me. Also, look at my profile. If you would like to discuss your ideas then give me a ring or send an email.