From experience we know that businesses which use a robust marketing approach
will always outperform their less disciplined rivals
Effective marketing can make a 'step-change' to your business.
The topic is vast, but applying these questions to your business will help you
gauge your capability.
Do you fully understand your total market opportunity, its size, segmentation
and geography?
Do you have a researched and tested marketing strategy and plan?
Have you identified customer needs by segment or type?
Do you design your product or service benefits accordingly?
Do you know the most effective lead generation mechanisms for your product /
service?
Do you know the best ways of influencing opinion makers in your industry?
Is your business customer focused?
Do you understand your competition and how to beat them?
Can you and your staff articulate the key benefits of your product?
Can you explain why prospects should buy from you and do you have a unique sales
proposition?
Do you know the optimum price for your product / service?
Do you know who can help you (directly or indirectly) to sell your product?
Can you use indirect channels?
Do you understand your ‘Brand Values’ and how to use them?
For more information contact Mike Robson on 08456 581185 or mike.robson@talktosps.com