From experience we know that businesses which use a robust marketing approach
will always outperform their less disciplined rivals. Effective marketing can
make a 'step-change' to your business. The topic is vast, but applying these questions
to your business will help you gauge your capability.
- Do you fully understand your total market opportunity, its size, segmentation and geography?
- Do you have a researched and tested marketing strategy and plan?
- Have you identified customer needs by segment or type?
- Do you design your product or service benefits accordingly?
- Do you know the most effective lead generation mechanisms for your product / service?
- Do you know the best ways of influencing opinion makers in your industry?
- Is your business customer focused?
- Do you understand your competition and how to beat them?
- Can you and your staff articulate the key benefits of your product?
- Can you explain why prospects should buy from you and do you have a unique sales proposition?
- Do you know the optimum price for your product / service?
- Do you know who can help you (directly or indirectly) to sell your product?
- Can you use indirect channels?
- Do you understand your ‘Brand Values’ and how to use them?